MAPP Illustrator to Head of Design

I joined Mapperarti as a MAPP illustrator and grew into Head of Design as the company scaled, starting with 1 other designer and eventually leading an international team of 11 designers across 3 continents. But the design chair is where I started, and it's where I stayed hands on throughout.

Over my time there I created hundreds of custom illustrated maps, ads, and layouts for luxury hospitality clients including Ritz-Carlton, Marriott, Hyatt, and Conrad. That work expanded into investor presentations and reports, sales collateral, and premium MAPP publications, along with hotel websites and brand identity systems.

I also owned the production side: managing press checks, selecting and managing vendors, and handling client relationships directly, on top of setting the visual standard the rest of the team built from as it grew.

That range, custom illustration, editorial layout, presentation design, production, and client management, at high volume and under deadline, is still core to how I work today.

DigiMapps

As Mapperarti grew we created a digital companion product that started as digital mapps and grew to a portable hotspot with preloaded internet. I designed the packaging and collateral for that new company, DigiMapps.

Wunce

Another offshoot of Mapperarti was Wunce- a local, field sales team offering small business management and advertising solutions. I created all branding and marketing material for Wunce. These cards were my favorite piece. The sales person would do a trick and leave them with the card.